4 years at Design denmark and finished my masters degree

Time flies when you are having fun: Shortly after the last blogpost, I managed to get an internship at the Danish trade association for design companies, Danish Design Association. The internship turned into a student job when I started on my masters, and ended with a position as project manager.

My time at Danish Design Association (now Design denmark) has been very exciting: I have met and talked to numerous kind and inspiring people within the Danish design sector, arranged many small events and conferences, played a key role of keeping the organisation running through two CEO changes and one major merger with the competing organisation Danish Designers. Following the merger, I was responsible for finding, buying, designing and implementing the organisation’s new member-database, and subsequently extended the functionality of the member system to include more efficient handling of event-signup, online membership applications, relevant business statistics etc.

During my time at Design denmark, I finished my masters in Management of Creative Business Processes at Copenhagen Business School. With this master you can focus on helping conventional profit-oriented businesses become more creative, innovative and competitive, or managing creative companies, improving business models and profitability. Working at Design denmark gave me ample opportunity to encounter design service firms and get acquainted with the kind of challenges they typically face. Being highly interested in this kind of companies, I wrote most of my papers on these challenges, finishing off with a thesis interviewing CEOs of some of the most succesful design service firms in Denmark, and developing a model for how design service firms can professionalise marketing and sales effort, which non-designers are most relevant to hire, and how to use them most effectively.

Working at VISION fashion fair SS13

The summer 2013 I was hired by Exhibition Professionals to work with their new concept for a new furniture fair in Copenhagen, DNA. Instead I ended up spending a couple of exciting months working as marketing assistant at the company’s fashion fair (Cph) VISION SS13, when the launch of DNA was postponed for various reasons.

Working at Exhibition Professionals was a great experience in writing marketing material in English such as newsstories, press releases and various letters and invitations, as well as working with publishing systems such as Drupal, Meltwater, and Mailchimp.

But the best part was helping out and experiencing the turmoil actual fair: Preparing all the text for the fair app, helping out with practical stuff, photographing and finding newsstories for the webpage and social media, being sent back in a cab to print seating cards for the runway show (it’s really nice to know some advanced MS Office functions when things start being critical), participate in the flashy world of fashion, and meeting many nice people.

I’m happy to have contributed with several improvements to the communication, and had plenty more, but unfortunately the economic realities of short term projects in smaller companies, doesn’t always allow for a specialized communication employee.

You can check out examples of my work here.